Pink Fishing Rods
How it all started -
The start of the Pink Fishing Rod!
FisherGirl Wins Icasts Best of Show
Las Vegas (PRWEB) July 24, 2005
Best in Category Rod & Reel combo for its’ Mermaid line.
FisherGirl Inc. “soft-launched” its’ exclusive line of women’s fishing rods and equipment in the Canadian market earlier this year and was officially debuting its’ line to the world at the ICAST show in Las Vegas July 20-22 (both# 811).
“Being recognized in this way is a tremendous honor” says Terri MacKinnon, founder and CEO of FisherGirl Inc., “This is an awesome time for women … we fish and we like to fish, and now we don’t have to give up our femininity to fish. So come on girls, raise your rods and let’s go fishing!” And fishing they are – industry experts surmise that while fishing overall appeared to be in a slow decline as the core fisher people, namely men age and leave the sport, it’s women who are picking up the slack in fishing participation. The 2001 National U.S. Fishing Survey determined that of the 10 most popular women’s sports & recreational activities, fishing shows the strongest growth with 10.8% increase in participation
FisherGirl’s products are made with women’s ‘functional needs’ and fashion sensibilities in mind, and it’s FisherGirl’s mission to “help women and girls Catch the Passion for the outdoors one fishing rod at a time.” It’s all about introducing women to fishing and giving them the tools that will help them have positive and successful experiences.
There is a need for fishing equipment specifically made for women.
According to the U.S. Fish & Wildlife Service there are 34.1 million anglers in America and approximately 26 percent are women. Additionally, of the 28.4 million freshwater anglers in America, 26 percent are women. The numbers of women anglers continue to rise as witnessed by the increasing presence of women in tournaments. And with the unveiling of the Women’s Bassmaster Tour for 2006 by BASS and ESPN, this is likely just the beginning.
FisherGirl strives to tackle the misconception that fishing is predominantly a man’s sport. “Anybody can fish. Fish don’t discriminate as to who catches them, be it male or female, young or old. People today are searching for something that is different from the ordinary experience and FisherGirl offers this through fishing,” says FisherGirl founder and avid angler, Terri MacKinnon. “We want to share our passion for fishing and the outdoors with other women and introduce them and their families to a healthy lifestyle.”
The creation of the first FisherGirl Pink Fishing Rod came initially from MacKinnon’s desire to distinguish her dark-coloured fishing rods from her male friends from ‘borrowing’ her fishing equipment. She painted one of her fishing rods with bright pink nail polish. The colour made her think of the pink ribbon that signifies Breast Cancer support and her sister who was at that time struggling with the disease. The result was the creation of FisherGirl.
The colour of the fishing rod and the pink ribbon signifying support for Breast Cancer made for a perfect partnership – Cast for a Cure?. For every sale of a FisherGirl product, 10 per cent goes towards the Canadian Breast Cancer Society, to breast cancer research and to help with the recovery of its survivors.
Having the right equipment for fishing is a must. A man’s fishing rod doesn’t fit properly in a woman’s hand, it’s too heavy for a couple hours of use, and usually comes in a dark masculine colour. FisherGirl created the Pink Fishing Rod and its line of equipment and apparel for women so that women can enjoy fishing in comfort and with success.
NOTE: THIS WAS THE ORIGINAL PRESS RELEASE WHEN TERRI MACKINNON FOUNDER OF FISHERGIRL WON IN 2005. SHE WAS THE FIRST TO BRING FEMALE PRODUCT TO A MALE DOMINATED FISHING INDUSTRY. SINCE THAT TIME MANY HAVE COME INTO THE MARKETPLACE AND TERRI MACKINNON NO LONGER HAS ANY OWNERSHIP IN FISHERGIRL BUT HAS SINCE MOVED ON TO BECOME THE FOUNDER OF .... WOMENFISHING.COM
Fishing rods are a classic tool for catching fish, dating back at least to ancient Egypt, and possibly even further back than that. They can be easily made from all sorts of different things, ranging from plants like bamboo to modern man-made materials.
While fishing rods were once essential for catching food, today nets tend to be used instead, with fishing rods being used more often as a hobby or for sports fishing. Although the specifics are different depending on the kind of fish that is being fished for, the general idea is to put some kind of bait on the end of the line, throw it into the water, and then use a wheel to pull the line up again once a fish has been hooked. More sophisticated lines can float in the water for hours on end, waiting for a fish to come by, without having to be thrown down and pulled up again.
A fishing rod has more parts than you would expect, including the rod itself (the 'stick' part), a grip (where you hold it), a line, guides (to hold the line in position), a wheel (to pull the line back in), and finally a hook (to hook the fish). When you add the bait to this, you can either use live bait (for example, worms), or artificial bait, which is designed to resemble a small fish that the other fish will want to eat.
Having a good quality rod is important, as poor quality ones may snap (either on the rod or the line) if they are used to catch a large or particularly aggressive fish. The best modern rods have been tested over and over again to find the precise configuration that will best catch the fish � although skill still plays a part, it is not too difficult to master modern fishing. Eager to make the sport more challenging, many fishers have turned to fly fishing or ultra-thin rods to make competitions a little more difficult.
John Gibb is the owner of fishing rod resources, For more information on fishing rods please check out http://www.fishingrod-sources.info
June 2006 Author: John Gibb